While in the middle of teaching class a guy dressed in a black suit, turquoise shirt, black tie, black shoes and no socks starts yelling about his wares which he carried on his head. Both I and the class looked out the window and laughed.
When I asked what the man was selling they mentioned a type of snack I’d never heard of made from sweet plantain and peanuts.
One of the students smiled up at me, shook his head, and said, “Branding.”
I was shocked.
Of course I wanted to know what the young man knew about branding, but the lesson about HIV took precedence. None-the-less I let a couple of the students leave the class to purchase the snack because I was so impressed by the man. Unique in every way. Was what he sold fresh or delicious? I don’t know. But how he sold his product impressed me.
I’ve heard a lot about branding since I became an author. The authority for me is Kristen Lamb. She knows how to break it all down. Has this helped me develop my brand?
I know I have one, it’s just that I haven’t sat down to figure out what I want to portray to the world so they will always link me to it and buy my book. One day I’ll figure out how to infuse my kooky, honest, straight to the point, smart aleck, chocolate loving, take no s*&t, kick ass ways into my brand.
Do you have a brand?