|Image from Bing.com|
When I’m cruising Twitter or FB and a tweet catches my attention I’ll click on the link to see where it takes me. I’m adventurous like that. After a glance at the cover I head down to the blurb. There are three things that will make me leave the page without considering a purchase.
1. There is a mistake in the blurb. Just one misplaced letter, and I won’t even contemplate reading the book. Come on. If the editor or individual can’t catch a mistake in a short blurb, which is everyone’s first impression of the book, what are the chances I’ll go through the book without gritting my teeth making corrections in my head?
2. The story sounds good, in theory, but the blurb isn’t appealing enough to make me dive in. The blurb tells it straight without adding any verve or intrigue.
3. The blurb makes no sense. The kind of writing where you question what you know about English and have to look it up. There are no typos, but the English isn’t sound so there’s no hope.
The lesson? Spend some time on the blurb. As the experts say, its one of the two things that will draw a reader to buy a book.
Is there anything else about a blurb that makes you stay away from a book?
a Rafflecopter giveaway